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1. The Market 2. The Competition
To insure the merits of your idea can be carefully assessed, your proposal must include a 500 word summary of the proposed work with the following elements:
- What are the major competitors (including price and length)? What are their strengths and weaknesses?
- Given the targeted market, review of major competitors, and your project plan, what special advantages will your text offer to potential readers?
- Specifically, what will it do better than current offerings?
3. The Content
- How will your book’s coverage be similar to and different from that of major competitors?
- What distinctive approaches to topic coverage will your project have?
- Number of editors?
- Single or multi-contributed?
4. The Format
- What is the projected length in manuscript pages?
- What are your plans for the art program?
- How many line art illustrations?
- How many halftones?
- Any color?
- Are there any special design considerations?
- In addition to the usual table of contents, references, and index, do you have plans for any special glossaries, special indices, bibliographies, or appendices?
- Do you plan to prepare your manuscript on a computer? If so, what hardware and software will you use?
5. The Supplements
- What ancillary materials, if any, do you intend (e.g., videotape or CD-ROM)?
6. The Schedule
- What are your scheduled plans for completion of an initial draft manuscript?
- When do you anticipate delivering a complete, final, production-ready manuscript?
7. Special Considerations
- Are there special considerations in development (e.g., market research, use of consultants), production, or marketing that we should take into account in evaluating your project?
- Are any specific products (equipment, medications, etc.) discussed in the text that might make the publication interesting for an industrial company to buy bulk quantities? If so, please list product, name of company, and the product manager of that specific product.
Annotated Table of Contents
Describe the coverage of each chapter, citing topics that will be unique to your book, what is innovative about the organization, and how your approach is superior to that of the most successful competitors. Preparation of an annotated table of contents will help you to refine plans for overall structure and special features, and it will enable the publisher and reviewers to evaluate the organizational logic and pedagogic strategy.
Chapter Outline
Please provide an outline of one prototype chapter, so we can understand how you plan to organize the chapters.
Sample Publications
To complete our file for the project, please include a few sample articles or chapters that you have published.
Vita
Please provide a copy of your curriculum vitae, including your teaching and research experience; degrees and affiliations; prior publications; special qualifications; and awards. Please be sure to provide your mailing address, office hours, and telephone numbers.
Reviewer and Consultant Suggestions
Your recommendations of reviewers—authorities in the field, medical educators, practitioners, or specific topic experts—would be most welcome.
Return of Proposal
Please address your proposal to Mark E. Linskey, MD, Chair, AANS Publications Committee and submit it in care of :
Martha Lara
Director of Marketing & Publications Committee Staff Liaison
AANS
5550 Meadowbrook Drive
Rolling Meadows, IL 60008
Proposals may also be submitted by e-mail.
Questions?
Contact Martha Lara at:
Phone: 847-378-0541
Fax: 847-378-0641
E-mail: mal@aans.org
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